You Can Expect Immediate Benefits

The article examines a 1917 Goodyear Cord Tire advertisement campaign featuring the Nikko Inn. These ads appeared across prestigious publications including the Atlantic Monthly, The New Country Life, Travel, and Forest & Stream magazines.

The advertisements featured detailed pen-and-ink illustrations of Nikko Inn set in the background, positioning it as an ideal destination to visit "in superior comfort" via vehicles equipped with Goodyear Cord Tires. The campaign represented Jazz Age cross-promotional marketing strategy.

The article presents two distinct versions of the advertisement, one appearing in the June 1917 issue of Travel magazine.