A Comparison of How Much a Dollar Will Buy in Terms of Retail Food Prices in the United States for the Years 1929. 1933. 1937, and 1938.

1. The pictorial unit bar chart is of particular value for popular appeal. It attracts attention even when it does not convey facts.

2. The inclusion of the actual amounts below each row of items in this series of charts

makes it valuable not only as a poster but also for research and reference purposes.

PICTORIAL UNIT BAR CHARTS

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County Boroueh of Reading, England, Borough Accountant's Dept., "General Statistics and Epitome of the Corporation's Accounts," 1935.

How Each Pound Was Provided and Spent in the British Sovernnrient During the Year Ended March 31, 1935.

1. Bar charts with visual captions may be our salvation from the preponderance of "little

men" charts.

2. The pictorial caption aids in making them universally understood.

3. They have a popular appeal, and yet present facts as clearly and accurately as possible.

GRAPHIC PRESENTATION

E.X«»tNOITU»«t PL« CAPITA PtR WEEK IN 60 80_ 100

MISCELLANEOUS FOODS

U. S Department of Labor, Burcnu of Lat>or Statistics, "Labor Information Bulletin," July 1938.

Food Expenditures of Wage Earners and Lower-Salaried Clerical Workers af Successive Economic Levels in New York City for the Winter Quarter of 1934- 1936.