The pictorial caption aids in making them universally understood.

3. They have a popular appeal, and yet present facts as clearly and accurately as possible.

GRAPHIC PRESENTATION

E.X«»tNOITU»«t PL« CAPITA PtR WEEK IN 60 80_ 100

MISCELLANEOUS FOODS

U. S Department of Labor, Burcnu of Lat>or Statistics, "Labor Information Bulletin," July 1938.

Food Expenditures of Wage Earners and Lower-Salaried Clerical Workers af Successive Economic Levels in New York City for the Winter Quarter of 1934- 1936.

This would be much more informative if the total annual income at each economic level had been given.

PICTORIAL UNIT BAR CHARTS

67%

^ r. )

CITIES OVER* 10.000^ POPULATION

RURAL AND CITIES UNDER 10,000 POPULATION

PfOESTRlAN

OTHER AAOTOR VEHICLE

OTHER VEHICLE

llNClvDmO MM TM*IM\ \ C STMtCT CAM I

NON- COUISION

Automobile Manufacturers Aitociation, "Automobile Facts and Figures," 1938.

A. Types of Motor Vehicle Deaths in the United States In 1937.

Pictures representing rural and urban districts are fairly well understood. The few strokes of the pen which were necessary to create these two captions were well worth the time.

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