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Chicago Tribune. "The 1938 Chart Book." February 22, 1938. B. The Cost of the "Market Basket" in the United States During the World War.

1. When the zero line is omitted, this is one method of indicating its absence. It might

have been better if the line had been more wavy so that in reduction the irregularity would not be lost.

2. The visual caption used in this chart is very effective. By cutting an appropriate picture from a magazine or newspaper apd using it in this way, a chart is easily "dressed up."

GRAPHIC PRESENTATION

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The Goodyear Tire and Rubber Co., Akron, Ohio, "Annual Report to Stockholders," 1037, SCALE .5

A. Yearly Oufpul of Goodyear Pneumatic Tires for Motor Vehicles.

1. The uj.e of an illustration in the upper left corner is effective.

2. The small table at the bottom is read as follows: the Goodyear Tire and Rubber Company took 43 months to produce its first fifty million tires. The last report of production indicates that twenty-five million tires were produced in 15 months.