.IS Sno»n III paltt'rn •, t.uall> l..> .>p.nuv. in »•. ikan kan.l .^wirw pap.r> ' qaanlly rcMuirrd fiir Ik. qy<-l a.l.aaia

l„„,L , .Ira.n au.l.n< ».»li *'"•• "•<• nf Brn lla.

Srmn inrnm ol Ben l>a. linl ihouM Iw arW.-lr.f nilk »amr Ikougkl of pa|iar a».l p..aawo.fc a* fn. kalflnn.a

(•f\t i \0 ItFV r^4\' |«..p.n...r (■•rni of .itk*r r.iM-oduction LimiUlioaa aimilar to Ihoaa of abov* I I. Oriainal illuatralioa ia aaat la «a<ra

•UHJK tJt^ l}\t <- lilal... in bUck and .hila. wilb color adMm.

PLATES I „ ""^•-•'J

II. Allraclivc alTacU in 2. .^. and 4 colon >aa

br okuinad raadily. Ill No linitalion to lb. numUf of color, ikal ran U ut.]

From "Production Yearbook." Adapted from a Chart in "Advertising Procedure," by Otto Kleppner, Copyright 1938 by Prentice-Hall, Inc.

1. Duplicates of the original plates may be made either as electrotypes -- a direct process --

or as stereotypes -- an indirect process through the use of mats.

2. Three forms of electrotypes are copper wax molds, steel wax molds (both of which can

be made from type setups, cuts, or combinations of these), and lead or steel molds. The copper wax mold is the least expensive of the three.

3. Stereotypes are plates made by pouring melted type metal into a paper mold called a

"mat."

Wotman illustration board is available at almost any art supply house in the following four surfaces:

1. Hot-pressed -- pen and ink drawings, water colors, and pastelles.

2. Cold-pressed -- water colors and pastelles. Pen and ink may be used, but best results are obtained on hot-pressed.