All color charts are good if used intelligently.

♦Published by American Photo-Engravers Association, Chicago, Illinois.

t General Printing Ink Corporation, New York.

t E. William Berg. 5510 Warwick Avenue. Chicago. Illinoit.

GRAPHIC PRESENTATION

The Allcolor Company, Inc., New York City.

A. The Allcolor Cabinefs Containing Colored Papers of 362 Hues.

Each paper shows its Munsell Notation number on the back; also the number of the International Printing Ink Corporation's ink with which it was printed.

A yellow green is the brightest color in a dim light. Yellow green light is used in photographic dark rooms whenever possible. In a large garden, light blue flowers can be seen against a dark green background farther than any other color. A light yellow is next in visibility. Green and blue look brighter in a dim light than orange or red, which require full illumination.

Effective color schemes may be composed of black and white and another color, different values of one color, adjacent colors in the color circle, near complements rather than exact complements, a color and split complementaries -- that is the colors on each side of its complement in the color circle, triads or three colors equally distant in the color circle.

REFERENCES

Birren, Faber, Monument to Color, McFarlane, Ward, McFarlane, New York City, 1938. Luckiesh, Matthew, Color and Colors, D. Van Nostrand Co.,

Inc., New York City, 1938. Sargent, Walter, The Enjoyment and Use of Color, Charles

Scribners Sons, New York City, 1923. Others also are referred to in the text.