AFTER the method of copying or printing has been decided I upon, paper suitable to the process chosen should be selected. In some cases a preference for a certain type of paper may be a determining factor in the selection of the copying or printing method. However, the usual procedure is to decide upon a method of reproduction and then to select the paper. For that reason, this chapter on Selection of Paper is placed immediately following the chapter on Methods of Printing.

REFERENCES Wheelwright. William Bond, "Choosing thcRight Paper. What an Author Should Know About Paper." {Paper and Printing Digest, Dec, 1939). Production Yearbook, The Colton Press, Inc., New York, N. Y.,

Volume IV-- 1938. The term "paper" covers a great many articles and products and no attempt will be made to cover all of them. This discussion will be confined to those types of paper which would be used most in presenting graphic charts in annual reports, pamphlets, text-books, and similar publications.

The Mead Corporation. Kingi|>ort, Tcnn

Paper Machine With "Wet End" In the Distance, and Drying Roils, Finishing "Stacks," and Reel in Foreground.

GRAPHIC PRESENTATION

CONSIDERATIONS IN THE SELECTION OF PAPER:

1. Reader comfort

Paper with a minimum gloss and reflectance of light is a factor for easy reading. When using the letterpress process, however, a high finish or levelness of surface is vital to the sharp reproduction of cuts. English Finish and semi-dull Coated papers give the maximum of reproduction without objectionable reflectance. For the lithographic process high finish is not necessary, but again, tends to increase the sharpness of detail. For the gravure process the same is true.