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Chapter 54

From Lfttcrhrad of Shnrp AilvrilisiiiK ARrncy. Srattle. Wash.

GRAPHIC CHARTS IN ADVERTISING

l^ince graphic charts present an idea clearly and concisely, their use in advertising should be encouraged. The utility of graphic charts in advertising is clearly demonstrated in this chapter.

REFERENCES

Carlyle. Paul, and Guy Oring. Layouts and Letterheads, Mc- Graw-Hill Publishing Co., Inc., New York City, 1938. Kleppner, Otto, Advertising Procedure. Prentice-Hall, Inc., New York, 1938.

O Yeah!

Thp Elfctric Storaer Battery Comiiany. Philadelphia. Pa. SCALE .4

A. The Use of 100% Bar Charts in Advertising.

Success

THE tmnwMlMW <rf Ac two coki liM m^iMMiii pntUM ot our awnf* cImm bcfo«v and *hn otcupvinf lh« w«rrho««» ■•

Tlvr MOi* Mi«««a in*> «ri»oJ vom« houad u. • bu*knj oT ou. d~»i>. Tb« wcnM doa no* drpcnd upon "t»

n dtUwWiy pUiM»*d (o«. "nd M iliUiiiMch UUunL Ev«T fcoiu™ tkM long «udr •W «H>"- «nn h» pnxn piodl.hU lo ihc cWm ■• put imo ihc buUnf . ln«*«T\ti«ddtnKih*f*nonr, ormort. .fluiid. iMMinJ idrM dr*»to|»«l (f\«n thr tlirni".

Bl niwvlN*TU |S« you«ndono br«r».»h*n wni Ihnk of h>t«n( u--. ~ c.|»»ding. lK.n con-*

Moorcs 6 Dunford

744 Finl National bulk CKicago.Ill.

Moorcs & DunforH. ChicaRO, III. SCALE .3

B. A Proportion Connparison.

Since the figures in each individual case would differ, these bars have no scale, but their heights indicate the comparison. The ratio is about 19 to 7.

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GRAPHIC CHARTS IN ADVERTISING '^^^

The Story Of Three Little Minks