Bl niwvlN*TU |S« you«ndono br«r».»h*n wni Ihnk of h>t«n( u--. ~ c.|»»ding. lK.n con-*

Moorcs 6 Dunford

744 Finl National bulk CKicago.Ill.

Moorcs & DunforH. ChicaRO, III. SCALE .3

B. A Proportion Connparison.

Since the figures in each individual case would differ, these bars have no scale, but their heights indicate the comparison. The ratio is about 19 to 7.

Ill Illli Illli l|||l III

Il" .III. "Ill" .III. "Il

GRAPHIC CHARTS IN ADVERTISING '^^^

The Story Of Three Little Minks

This Little Mink Went to Joeclcel

lome

This Little Mink Stayed at H«

■lis Little Mink Got too Much Heat

and now there is only ONE

JAECKEL Fur Storage costs no more than ordinary storage and protects you against every risk

Telephone BRyant 9-8720 and w will tall for your furs iimtfdiatmly

Jacckcl Fur Storagr. New York. SCALE .6

Graphic Narrative.

This simple graphic narrative which was printed in a small folder tells its story convincingly, chiefly because of the use of the illustrations.

Ill Mill iih, iiiii III

GRAPHIC PRESENTATION

Stevrni Hotel, Chicago, III.

A Guide Map.

Note that just enough points of interest are given on this map to locate the hotel

SCALE .6

GRAPHIC CHARTS IN ADVERTISING

Any lO-Year Old Locomotive is inadequate

WHAT HAS HAPPENED TO

HORSE POWE R

19 14

475 H. P.

p«f drivinf •«!(

192 4

575 H. P.

p«r drivinf txlc

WHAT HAS HAPPFNED TO 3 4-

OVER 1,000 H. P.

p«r drivinj axU

19 14

6^ LBS. COAL