A Guide Map.

Note that just enough points of interest are given on this map to locate the hotel

SCALE .6

GRAPHIC CHARTS IN ADVERTISING

Any lO-Year Old Locomotive is inadequate

WHAT HAS HAPPENED TO

HORSE POWE R

19 14

475 H. P.

p«f drivinf •«!(

192 4

575 H. P.

p«r drivinf txlc

WHAT HAS HAPPFNED TO 3 4-

OVER 1,000 H. P.

p«r drivinj axU

19 14

6^ LBS. COAL

p«r drawbar koncpowar

5 LBS. COAL

par drawbar kortapowar

19 34-

3 LBS. OR LESS

par drawbar hooapew*

DO rapid has been the advance of locomotive design that not a single locomotive in this country over ten years old can begin to hold its own with the really up-to-date power plant on wheels known as the Super-Power locomotive.

LIMA LOCOMOTIVE WORKS

JNCORPORATED

Lima Locomotive Works Inc.. Lima. Ohio.

SCALE .6

Volume Representations.

|l" .Ilia "III" .III. "11

GRAPHIC PRESENTATION

OOVfllllMENT P«V ROUS HP!

UOtER^MEl^I nt RltllR 8T4BIEI

taati

m

/

wtmi

go

/

\

/

/

*^

/

\

/

JUNI JULT AUC UPT OCT NOV OIC

CHART B

PERSPECTIVE

&

'HART A appeared in a recent acivcrtisement advocating advertising in Washington, D. C. Chart B is our own chart based on exactly the same figures. Both arc correct as far as arithmetic is concerned. The only difference, but what a difference, is the vertical scale. If Chart A went down to zero at the bottom, as does Chart B, it would be sixty inches high, but the exaggerated scale makes good advertising copy. By the same process, even a payroll increase of .oopoi per cent could be made to look 'ike the side of the Washington monument.