47 sales-scientists in the past nine $1,180,722 in Mutual facilities

nths have invested

And Mutual expands at a touch. You may enlist as many, or as few, extra stations as you may require for sales emphasis or market extension.

We shall be glad to tell you of resuIlM achieved by clients who have looked to Mutual for Males mileage . . . Costs? Mutual's comprehensive planning makes available these low basic rates un|}aralleled in major network history:

One half hour night for 52 weeks $90,000

Five quarter hours day for 26 weeks .... S75,000 Three quarter hours night for 13 weeks . . $50,000 One half hour night for 13 weeks $25,000

THE MUTUAL BROADCASTING

America's Newest Major Network

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S • ClMCIMMATI. SADIO STATIOM WLW riTTSSUSOH. SAOIO STATIOM WCAi

Thr Mutual BroadcastinK Syttrm.

A Comparison of a Distorted Map and an Actual Map.

SCALE .6

III Mill iill, illli III

GRAPHIC PRESENTATION

Why Your Electric Light Bills Vary

The Rruoci Wkr RmmWdIi^ Lifhtinc Bdli ar« Higher ia December Uutn in June

People Ute EJectric Light Nearly Four and One Half Time* a* Long in December a* Tliey Do in June

Thii chart divides the 24 hours of a day into three periods -- the period of ileep, the period of using Elcctnc Light and the period of dajrlight