EVERYTHING that goes up has to come down. So airports are quite essentia! to the aviation industry. But if you think of an airport as a nice muddy field olTering a soft landing spot for airplanes, or even if you know what an airport really looks like, you ought to be interested in the accompanying chart. It shows the progress made on a baker's dozen of flying fields undertaken by municipalities or ijrivate airport operators.

A glance at this chart should convince almost any manufacturer that the airport is a field -- not a muddy field, but a field

for his products -- perhaps a field which he has completely overlooked in his search for new markets.

Reproduced from "Plane Talk", which is published by Transcontinental Air Transport, Incorporated, the chart shows the various steps all the way from selection of site to completed airport. And it gives more than an inkling of the airport's demands from the manufacturer. Incidentally, when all the units can be shown in black TAT will bepn operations.

Are you, as a maker of equipment adapted to airports, missing any bets?

Transcontinrntnl and Writtrn Air. Inc.. N. Y. C. SCALE .7

A Progress Chart.

Seldom does one find a chart as complicated as this in an advertisement. This one was found in a technical journal.

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GRAPHIC CHARTS IN ADVERTISING

TME TREND TODAY IS TO GAS

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FOR BROODING CHICKS

Amrrican Gai Assn., Nrw York City.