Are you, as a maker of equipment adapted to airports, missing any bets?

Transcontinrntnl and Writtrn Air. Inc.. N. Y. C. SCALE .7

A Progress Chart.

Seldom does one find a chart as complicated as this in an advertisement. This one was found in a technical journal.

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GRAPHIC CHARTS IN ADVERTISING

TME TREND TODAY IS TO GAS

fF

AjiJL

FOR BROODING CHICKS

Amrrican Gai Assn., Nrw York City.

Two Methods of Presenting the Same Trend Curve for DifFerent Types of Advertising.

The curve at the top was used as part of an advertisement for promoting the use of gas for brooding chicks. The one at the bottom was used in a beauty shop "ad."

BLACKBOARDS

Blackboards may be used to display graphic charts. White blackboards on which black chalk is used are now available. Swinging panels and easel blackboards also aid in exhibiting information.

Sources:

New York Silicate Book Slate Company, New York City.

Weber Costello Company, Chicago, Illinois.

White Blackboard Company. Elgin. Illinois.

Bulletin boards are especially useful since material may be tacked up temporarily. Two manufacturers of bulletin board material are;

Armstrong Cork Company, Inc., Lancaster. Pennsylvania.

The Celotex Corporation, Chicago. Illinois.

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Chapter 55 QUANTITATIVE CARTOONS

raphic charts may be used effectively in cartoons.

REFERENCES

Briggs, How to Draw Cartoons, Harper edition, 1926. Garden

City edition, 1937. Byrnes, Gene, How to Draw Comics and Commercial Art, Bridgman, Pelham, New York, 1939. Thorndike, Chuck, The Secrets of Cartooning, House of Little