Thus while the height of the 41% area in this building is correct in relation to the height of the 2 7% area, the volume of the first makes the proportion wrong.

QUANTITATIVE POSTERS

•r«n4 IU^Mb.M

United Statn Gypaum Co., Chicago. III.

A Home Made Bulletin Giving a Connparison of the Accident Rates in Eighteen Mills in 1924.

GRAPHIC PRESENTATION

IF an accident occurs while your car is traveling* under 4oMlLB$ AN HOUR there is onlyONt CHANCE (N 44 ffiat someoTie iviil be killed

4afi%. 6>ai^ «afiM^ ffiii^

■SH^^

^ip"^ fl*"^ <8ap«^ik 9P^^

Ir an accident occurs while your

car is travelingover 4o MILES AN hour

there is ONE CHANCE IN 19 l/iat someone

wi/l 6e killed . . • CT> . , a i

DEATH /)ecrzns all\0/

Triivrlrr* Imtininrr CompHny. Hartford, Conn. SCALE .7

Death Begins at Forty.

The combination of color with the automobiles and speedometer make this an effective method of presenting the idea that "death begins at forty."

QUANTITATIVE POSTERS

DIVERTED FROM HIS«WAY TAXES IN

Aiitomoliilr Manufarturrrs Association. New York.

A. The Use of a Broken Dollar in a Poster to Indicate the Portion of the Dollar Which Was Diverted fronn Highway Taxes in 1937.

HOW NEW VORK CITY U5ES ITS LAND

BROOKLYN

QUEENS

\nOlilfeSIDeMTiML

(iREATER NLW YORK RICHMOND

\lttSIDlHTIPL ["|,|i ; V<»»yj /INQ CtMCTtnttS \ \v»CANT t«Hb

The Nfw York Time*.

B. How New York City Used Its Land in 1936.

SCALE K

GRAPHIC PRESENTATION

Ordiiuir>- and Kmcrftcnrv Nffd» That Call For an Outlay of Ten Billions Thi» Year and Six Billioae Next -- The Rrvenues Expected, the Borrowing Required. an<l the F,ffm on the National Debt