According to correct procedure in a poster, there are few details given, and the lines are heavy. The original poster was in black, red, and white, and measured 11" by 17".

QUANTITATIVE POSTERS

CHARLESTON

THE PORT OF NO DELy^^^T.

MINIMUM HOURS OF FOG

PROXIMITV TO OPEN SEA

STRATEGIC LOCATION

HARBOR FREE FROM ICE

SPECIAL.IZED SERVICE

AN AVERAGE OF MINUTE9 OF FOO PER DAY POR TEN YEARS

o

30 MINUTES FROM BAR TO BETRTH

.:di£i

1 I I I

lO BO so

rtro

SHORTEST AVER- AGE OCEAN HAUL TO PRINCIPAI- KEY PORTS

TO SHIP THROUGH CHARLESTON - 15 TO SHIP WITH EXPEDITION |

Bureau of Forrign Trade and Port Development. Charle»(on, South Carolina.

A Poster Used in a Campaign to Secure Greater Use of the Port of Charleiton, South Carolina.

'V'f.\

Chapter 57 DISPLAYS AND EXHIBITS

■fc-- I -- HEN properly planned, a display becomes a salesman for ^A/ its sponsor. The value of a good display is tested by its ,JE_?L-. ability to draw buyers to it and in turn tell them a complete and convincing sales story. Graphic charts make an effective tool to use as part of a display.

Interesting problems in large scale displays were brought to the fore during the construction of exhibits at the New York World's Fair, 1939. The turntable in the Ford Building weighing 152 tons with its exhibit was so heavy that a major foundation problem was involved. The solution was to float the turntable on a circular moat filled with 20,000 gallons of water. The turntable is revolved by a two horsepower electric motor.