C, "Automobile Facts." February 1939.

The Use of a Pin Map fo Indicate Changing Tastes by States in Autonnoblle Colors Month by Month ih the United States.

1. Differences in color preferences over a period of time and in different sections make it

necessary for color experts to study fashion trends in order to anticipate changing demand.

2. More than 40% of the New England drivers and only 16% of the motorists in the Southwest elect black cars.

3. Light hues predominate in California, while Washington and Oregon go in for dark

tones.

4. Blue is No. 1 choice in the prairie states, although black tops that color in the states

immediately to the east.

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GRAPHIC PRESENTATION

constructed so that graphic charts may become a part of the general plan. In others, the display of graphic charts is made possible by means of lantern slide projectors. The display fixtures explained in the preceding chapter could well be used in any board room.

Burroughs Adding Machine Co., N. Y. C, "The Burroughs Clearing House," September 1938.

Board Room of the Bowery Savings Bank in New York City.

1. The wall maps show all sections where the Bowery Savings Bank has or will have

real estate loans.

2. The projection machine shown in the lower photograph can throw enlarged photographs, layouts, charts, and other pertinent information on a large screen placed at the far end of the room.

3. On the west wall of the room is a 35-foot photomural, an aerial photograph of